RockReef Continues Grassroots Partnership with Bournemouth Rugby

Jul 22, 2026

RockReef Continues Grassroots Partnership with Bournemouth Rugby

RockReef, the indoor adventure climbing attraction located on Bournemouth Pier, has announced its continued sponsorship of Bournemouth Rugby, reinforcing its commitment to supporting young people, healthy lifestyles and grassroots sport across the local community.

The sponsorship will see RockReef support Bournemouth Rugby throughout the season, helping the club continue to provide opportunities for players of all ages to develop their skills, build confidence and enjoy being part of a thriving community club.

As one of Bournemouth’s leading adventure attractions, RockReef welcomes thousands of families, schools and youth groups every year, making the partnership a natural fit.

RockReef is home to 28 Clip ‘n Climb walls, alongside the Vertical Slide, the HighLine aerial obstacle course, and PierZip, the world’s first pier-to-shore zip wire, making it one of the South Coast’s most popular adventure destinations for families and young people.

The sponsorship also reflects the wider commitment of RockReef’s parent company, Adventure Attractions, which believes in investing in the communities where it operates. Across its portfolio, Adventure Attractions actively supports grassroots sports clubs, local charities and community initiatives, recognising the important role they play in bringing people together and inspiring future generations.

James Croker, CEO of Bournemouth Rugby, said:

“This partnership with RockReef couldn’t come at a better time. Off the back of promotion last season, there’s real momentum and excitement building around the club, and having a partner who shares our values around community, teamwork and getting young people active is fantastic. We’re looking forward to a season where we build on that progress, welcome even more players and families into the club, and continue growing rugby’s presence right across Bournemouth.”

James Balcazar, Group Marketing Manager at Adventure Attractions, said:

“At RockReef, adventure is about building confidence, encouraging teamwork and helping people challenge themselves, values that are equally important in grassroots rugby. We’re delighted to support Bournemouth Rugby and the fantastic work its volunteers, coaches and players do throughout the year.

As a business, Adventure Attractions is passionate about giving back to the communities that support us. Whether it’s through grassroots sport, local charities or community partnerships, we believe these organisations make a real difference and we’re proud to play a small part in helping them continue their great work.”

Bournemouth Rugby has long been recognised for its commitment to developing players from junior level through to senior rugby while creating an inclusive environment that welcomes players, volunteers and supporters from across the region.

For more information about RockReef, visit www.rockreef.co.uk.