Adventure Attractions celebrates multiple wins at the 2025 DMB Tourism Awards
Adventure Attractions is celebrating a standout year after scooping multiple accolades at the prestigious 2025 DMB Tourism Awards, recognising excellence across Dorset’s thriving visitor economy.
The company, which operates Bournemouth Pier, RockReef, Key West Bar & Restaurant, and The Castle Pantry at Highcliffe Castle, took home several major awards, including the Gold Award for RockReef in Attraction of the Year, and the coveted Gold Award for Team of the Year for Adventure Attractions itself.
These honours shine a spotlight on the company’s continued investment in the region’s hospitality and leisure industry, not just as an operator, but as a long-term contributor to Bournemouth’s local economy, sustainability, and tourism appeal.
Adventure Attractions has spent more than two decades restoring, revitalising, and reinventing Bournemouth Pier into a landmark destination that connects visitors, local suppliers, and the community. By investing in renewable operations, sourcing locally where possible, and reinvesting profits back into their attractions, the business plays an active role in the circular economy, helping the local area thrive year after year.
Alongside its two Gold wins, The Castle Pantry at Highcliffe Castle and Key West Bar & Grill were also recognised with Bronze Awards in the Café/Tearoom and Restaurant categories respectively, with Key West also earning a Bronze for Best Customer Service.
Sarah Hunter, Managing Director at Adventure Attractions, said:
“We’re incredibly proud to see our teams recognised for their passion, creativity and hard work. From our chefs and baristas to our climbing instructors and theatre crews, every member of the Adventure Attractions family plays a part in creating experiences that make Bournemouth and the surrounding area such a vibrant place to visit. These awards are a testament to that collective spirit.”
With a portfolio that includes some of Dorset’s most recognisable coastal attractions, Adventure Attractions continues to champion home-grown British entertainment, hospitality, and adventure tourism, ensuring Bournemouth Pier remains one of the South Coast’s most iconic and loved destinations.