Adventure Attractions Partners with Hot Radio to Strengthen Local Community Connections Across BCP
Adventure Attractions, the proud operator of Bournemouth Pier, Key West Bar & Grill, RockReef, and The Castle Pantry at Highcliffe Castle, is excited to announce a new partnership with Hot Radio, a dedicated community radio group broadcasting across Bournemouth, Christchurch, Poole, and Dorset. This partnership reinforces Adventure Attractions’s commitment to supporting local communities and promoting beloved regional attractions.
The collaboration kicked off with a festive season success. Hot Radio aired a specially produced Christmas advert campaign for Adventure Attractions, reaching listeners across the BCP area with positive, festive themed messaging that highlighted Bournemouth Pier’s Christmas offerings. The ad’s success brought together Adventure Attractions’ mission of spreading joy during the festive period and Hot Radio’s dedication to local, community-focused broadcasting.
As part of the Hot Radio Group, which includes Hot Radio, Hot Gold, and Xtra Hot, Hot Radio provides up-to-date local traffic, travel, and community news alongside music that appeals to a broad spectrum of listeners—from nostalgic tracks from the 70s, 80s, and 90s on Hot Gold to the latest dance and urban sounds on Xtra Hot. With an impressive roster of over 100 volunteers, Hot Radio is a vital, non-profit organisation committed to serving Dorset’s communities, maintaining a robust local presence on DAB, smart speakers, and online.
James Balcazar, Group Marketing Manager at Adventure Attractions, commented: “Partnering with Hot Radio aligns perfectly with our mission of fostering strong ties with our local community. The station’s passion for the people and places of Bournemouth, Poole and Christchurch mirrors our own commitment to the area. We’re excited to bring even more engaging campaigns and promotions to residents and visitors alike.”
With nearly all other radio stations moving towards national content, Hot Radio remains one of the few to consistently broadcast local, live shows that resonate with Dorset residents. This unique focus was particularly impactful during the recent festive campaign, proving once again that when local businesses and media come together, they can drive meaningful community engagement.
As Adventure Attractions and Hot Radio continue to build on this partnership, expect to see more initiatives aimed at enhancing the community experience in Bournemouth, Christchurch, and Poole.
For more information on this exciting partnership, visit www.adventureattractions.co.uk or tune in to Hot Radio for the latest local updates and Adventure Attractions promotions.
About Adventure Attractions
Adventure Attractions is a leading developer, operator, and consultant for visitor attractions, theatres, and live productions. Founded in 1992, the company blends innovation with decades of industry expertise to deliver world-class experiences.
Adventure Attractions operates unique destinations such as Bournemouth Pier, home to RockReef, an indoor adventure attraction, and the world’s first Pier-to-Beach zip line, the PierZip.
With a commitment to safety, sustainability, and operational excellence, Adventure Attractions applies its firsthand experience to consultancy projects globally, optimising returns economically, socially, and environmentally to bring “Discovering Adventure in Every Experience” to life.
For more information, visit www.AdventureAttractions.co.uk
About Hot Radio Hot Radio is a non-profit community radio station based in Poole, broadcasting locally focused news, music, and content to the people of Dorset and beyond. With live, local programming and an extensive volunteer team, Hot Radio serves as a vital community hub for the BCP conurbation.