Bournemouth Pier LED screen attracts global brands
Bournemouth Pier, an iconic landmark with over 160 years of history, recently introduced a high-definition LED screen, promising unparalleled exposure for brands. The screen is attracting the attention of notable global brands such as Coca-Cola, Schweppes and Decathlon, as well as regional brands such as United Taxis and Bournemouth One.
James Balcazar, Marketing Manager of Adventure Attractions which runs Bournemouth Pier said, “This massive screen, offers a unique advertising opportunity in one of the UK’s most popular seaside destinations – Bournemouth’s answer to those in Piccadilly Circus and Times Square!
“The big names that we are attracting reflects the big stage that is Bournemouth Pier and offers businesses a unique chance to showcase their brand to millions and reach a diverse and extensive audience.
“The LED screen’s prime location ensures high visibility from various vantage points, making it an ideal platform for advertisers. As we gear up for the busy summer season, including the highly anticipated Bournemouth Air Festival, there’s no better time to capitalize on this opportunity.”
Prominently positioned on top of Bournemouth Pier, the screen measures an impressive 8.88m tall by 2.88m wide, ensuring visibility from the beach, surrounding areas, and even the cliff tops. This strategic placement guarantees that advertisements will be seen by the millions who visit Bournemouth each year, especially during the bustling summer season and major events like the Bournemouth Air Festival, which attracted over 600,000 attendees last year.
“This platform isn’t just about advertising; it’s about connecting with millions of visitors in a truly iconic local setting – helping us inspire and encourage a love for sports in every person who sees our message. At Decathlon, we believe in inspiring people through the wonders of sport, and the visibility offered by Bournemouth Pier’s LED screen is a perfect way to bring our mission to life.” Vilma Pilipuityte, Decathlon Store Manager. Poole Redlands.
“Dorset wine festival is incredibly exciting to advertise the first ever wine festival in a castle on undoubtedly the best promotion screen in the south coast!
Our festival will be seen by thousands of people walking on the promenade each day and we are sure this will be a big boost in ticket sales.” Simone Ippolito festival director
Balcazar added, “During normal operating hours, adverts will be displayed at least 150 times per day.”
For more information on how to advertise on the LED screen at Bournemouth Pier and to take advantage of this unparalleled promotional opportunity, visit thebournemouthpier.com/led-screen or contact marketing@thebournemouthpier.com or T: 01202 237908.
About Adventure Attractions
Adventure Attractions develop, operate and consult for visitor attractions, theatres & live productions worldwide.
Adventure Attractions is a division of the Openwide Group, including Openwide International & Openwide Coastal.